New York City
Summer Edition 2017
Because dessert is always a good idea, we're back again for our third dessert festival in New York City! Say goodbye to your summer body and join us for a day of indulgence, deliciousness and stretchy pants.
August 19 + 20 in Brooklyn
Gather the #DessertSquad and convene on August 19 + 20, 2017 at Dobbin St in Williamsburg for a day of indulgence and fun (AKA the #UltimateCheatDay).
More vendors to be announced soon!
Beyond just indulgence, come learn from top experts in the dessert and social space. From dessert photo styling to making money from your food photos (omg, what a dream) - we have workshops with some of the top bloggers, influencers and professionals in the industry.
Please note that all workshops require workshop tickets, which includes admission into Dessert Goals
How to Make Videos + Insta Stories Like a Boss with @laurenmagenta
Learn how to make fun, interesting and addictive videos like Lauren Magenta, whose account @laurenmagenta and work for Spoon University gets thousands of views on the regular. Up your Instagram Story game by learning hands-on how to make the best timelapse and slow-mo videos to go beyond the basics.
Photography: How to Turn Desserts into Colorful Art with Colors Collective
Learn how to transform food into colorful content with @colorscollective, a Brooklyn studio that creates fun, colorful and impeccably styled photos! Learn how to use color (and candy) to create eye catching photos with an iPhone or DSLR, and gain an understanding of which colors photograph best and look best together.
How to Start a Food Business with Scott Levine, Creator of Underwest Donuts
Scott Levine, a New York City chef formerly of Chanterelle and Union Square Events, opened his first culinary venture, Underwest Donuts, in December 2014. Learn about Scott's journey and how he transformed an idea into one of New York City's most iconic donut shops.
Meet Misterkrisp! Rice Crispy Artwork Workshop
It all began with a giant cheeseburger-shaped rice crispy treat, created on a whim and posted online. Since then, @mister_krisp, aka food artist Jessica Siskin, has become an Instagram sensation with her joy-inducing, pop-culture-inspired treats. Her first book, Treat Yourself! will be released in August 2017 from Workman Press. Jessica will be doing a live demo of one the fun projects in her book, and you'll be able to ask her questions on creativity in the digital space, social media entrepreneurship, Treat Yourself!, and Misterkrisp in general!
DIY Workshop: Sweet Sunnies
Artist, maker, and creative mastermind Michelle Bablo, founder of Hell Yes Design Studio, will be teaching you and your squad how to DIY your own customized, super cute dessert-themed sunglasses. Turn boring shades into your new iconic accessory, then take a Boomerang on the Macy's Runway (also created by Michelle!). All materials included.
Food Styling: How to Style Food Like a Pro
Did you know food styling is an art form with its own set of rules (odd number composition rule, triangle rule, etc.)? Learn from professional food stylist Julia Choi on tips and tricks from the pros, from making your own bubbly champagne to getting that highly coveted glisten factor (yup, that's a thing). You'll also get a chance to style your own dessert scene with Julia's help. Come take your insta game to the next level!
Round up the #DessertSquad and bring your stretchy pants. This is going to be the ultimate cheat day of the year.
Ticket release date
Set your calendars!
July 19, 2017 @ 12PM EST
General Admission Tickets ($15)
Extra Sugar Rush Tickets ($35)
Workshop Tickets ($50)
We offer 3 types of tickets:
1. GENERAL ADMISSION - $15
General admission includes entry into the event at your scheduled time for 1.5 hours. Your ticket also includes:
Access to a drool-worthy roundup of 20+ of the best dessert vendors with desserts available for purchase
Instagram garden specifically decorated for dessert photography (#omgdessertgoals)
A first-of-its-kind festival fashion runway, designed by Macy’s, for Boomerang and social sharing
Free candy from Dylan's Candy Bar. Yes, you read that right. Free. Candy.
Free Boxed Water (because #BoxedWaterIsBetter).
A savory Salt Bar to "cleanse your palette" between sweet bites so you can indulge on more
Other complimentary treats from our partners
2. EXTRA SUGAR RUSH - $35
Our extra sugar rush tickets are for those who want to make their Dessert Goals experience extra, extra sweet. These tickets include:
All of the above in General Admission
- 30 extra minutes of glorious dessert indulgence, for a full two hours
- A gift bag filled with a super sweet surprise
3. WORKSHOPS - $50
Workshop tickets include access to the workshop, plus a General Admission ticket into the event.